A botanical name can make a product feel familiar. Amla, aloe, green tea: each brings its own character to the story. But a single ingredient cannot tell you everything about a finished product.
Begin with the purpose.
Is this product a cleanser, an emulsion or a different step? Understanding what it is gives the ingredient story a useful context.
Look beyond the front.
The front of the pack introduces the product. The complete label tells you more. Take time to read its ingredients, directions and precautions.
Follow the ingredient into a product.
Our botanical notes connect the ingredients in the featured edit to the relevant product pages. Those pages also link directly to Ayouthveda’s current product information.
Explore the featured edit